Graphic & UX Design, Art Direction, Creative Consulting,
Freelance
Merge creative vision with strategic insight to deliver impactful design solutions across multiple mediums. Craft compelling brand stories through visual and interactive design, guide design teams, and translate complex ideas into elegant, user-centered experiences. My approach is rooted in collaboration, creativity, and attention to detail. I thrive in environments where I can lead and inspire, whether working with clients to define brand strategy or guiding a team through the execution of a design concept. With a deep understanding of both print and digital design, I’m passionate about creating cohesive brand experiences that resonate with and inspire target audiences.
Clients include: GAP | Hanna Andersson | Abercrombie & Fitch | A&F Kids | Brooklinen
2018 - 2019
Senior Graphic Designer,
DICK’S Sporting Goods
Led the creative direction for the DICK’S Team Sports division, evolving the brand identity with dynamic graphics and inspiring campaigns that resonated with youth athletes. Directed and executed photo shoots, ensuring compelling visual storytelling. Conceptualized and designed materials for CRM, direct mail, email campaigns, digital advertising, catalogs, and social media, driving engagement and brand awareness across multiple channels.
2014 - 2018
Senior Graphic Designer,
American Eagle Outfitters
Creative lead for American Eagle’s International business and U.S. flagship stores, driving design innovation through in-depth research of global fashion and marketing trends. Conceptualized, developed, and oversaw seasonal window displays and in-store signage across 23 countries. Spearheaded out-of-home campaigns for new market launches and designed direct mail and CRM materials, engaging a customer base of 3 million. Successfully managed and mentored a talented team of graphic designers, fostering a collaborative and high-performance creative environment.
2012 - 2014
Graphic Designer,
American Eagle Outfitters
Conceptualized and designed seasonal window displays and in-store signage packages for American Eagle’s International and Factory stores. Directed seasonal advertising strategies for international franchise partners and played a key role in launching American Eagle in Japan, South Korea, Thailand, Mexico, and the United Kingdom.