Graphic & UX Design, Creative Consulting,
Freelance
Conduct research to understand each client’s industry, target audience and competitors. Identify areas for creative development and improvement within each client’s business strategy. Collaborate with each client’s team to develop new creative ideas and solutions. Provide feedback and support on existing campaigns through a creative lens. Assist with the implementation of creative strategies, including developing project timelines and management. Analyze the effectiveness of creative campaigns and make adjustments as necessary to optimize performance.
2018 - 2019
Senior Graphic Designer,
DICK’S Sporting Goods
Managed all brand creative for DICK’S Team Sports division. Evolved the brand identity through energizing graphics and inspiring, youth athlete focused campaigns. Directed and executed photo shoots. Concepted and created designs for CRM and direct mail, email campaigns, digital advertising, catalogs and social media content.
2014 - 2018
Senior Graphic Designer,
American Eagle Outfitters
Creative lead for AE’s International business and Flagship stores in the U.S. Researched design and graphic trends in fashion and marketing. Conceptualized, developed and designed seasonal window displays and in-store signage, concepted out-of-home campaigns for new market launches, and designed direct mail for U.S. CRM. Successfully managed and mentored a team of graphic designers across 23 countries around the world.
2012 - 2014
Graphic Designer,
American Eagle Outfitters
Collaborated with the mainline design team to produce seasonal window displays and in-store signage packages for AE’s International and Factory stores. Provided seasonal advertising direction for International franchise partners. Helped launch American Eagle Outfitters in Mexico.